Joe Cross from Fat, Sick and Nearly Dead is currently doing a tour to promote his latest documentary, Fat, Sick and Nearly Dead 2. He kindly gave up some time during a rest day in his busy schedule for a quick interview. In this, the first of 3 parts, Joe answers questions about the most challenging things in maintaining his own health, being the poster boy for juicing and if there is a downside to being Joe from Fat, Sick and Nearly Dead instead of just being an anonymous Joe.


Neil Martin: First of all, big thank you for making the time for me. I know today is your day off. I really enjoyed Fat, Sick and Nearly Dead 2 in Liverpool on Wednesday night. In particular, one of the things I liked was the way the film illustrates that whilst drinking vegetables has got massive benefits, actually to maintain a healthy lifestyle you need to do more than that. So, since making the first film what has been the most challenging thing for you with maintaining your own health?

Joe Cross: I think the lack of routine Neil, the fact that I don’t live in one location with, you know, my gym around the corner, my mates that I can do stuff with, local golf course or tennis club or hiking ground or, you know, having a kitchen that I can get my juicer out in and having a, you know, a local farm that I can connect with to get produce sent in and basically the routine is the hard part. When you are on the road that hard. Interestingly enough it’s the old saying that the grass is always greener, so you know, when you’ve got a routine and that’s all you’re doing you want to be doing what I’m doing which is on the road, different cities, different hotels, seeing the world. But then when you are doing what I’m doing you want to have the routine, so you know, that’s us humans were never happy.

Neil Martin: I was talking with our mutual friend, Steve Barney, about, you know, how the first film has been such a catalyst for so many people and we were wondering really, being the poster boy for juicing and touring the world does that help you stay on track with your own health?

Joe Cross: I think that, there is no doubt that if I hadn’t have made the movie and I just did what I had done, I don’t think I’d be in as gooder shape today as I was because the community has been really helpful. And I don’t, erm, I mean it is hard to say, but, you know, you know there are some negatives to what I’m doing know, which, you know, poor sleep, poor, time poor, but I’ve got to overcome those and that’s just the reality. So, it’s um, very careful to make sure that I keep maintaining my health as a priority and, you know, I think I’ve got a lot better the last two years, probably, you know four years ago was the worst when I was slipping back into the pattern of just working too hard and travelling too much, not finding time to move and get gym work in. I’ve been a lot better at that, you know the last three or four days it’s been impossible for me to carve out an hour in the gym and an half an hour cool down and a half an hour stretching. But, before this tour I was in the Hamptons, 2-3 hours out of New York city, I was there for a month and I worked out 2 hours a day in preparation knowing I had the tour on. So, you know, I have to balance out.

Neil Martin: And, so is it, I think you’ve possibly answered my next question a little bit, but, is there a downside to being Joe from Fat, Sick and Nearly Dead instead of just being, kind of, anonymous Joe?

Joe Cross: I think that, you know, like I think there is always a positive and negative to every choice and everything we do in our life. I’s be lying if I said no there’s no downside, I mean there is, but I think the upside ways, ways out those, you know, hundreds to one. But, I think it’s. You know, I mean I have a great life. I don’t, you know, I don’t want people to think that I’m winging, I have a great life. So, you know, for the things that I have to put up with, or the things that I have to endure, that comes with the territory. You know, if end up sitting next to somebody on a flight and they just want to talk to me for half an hour about juice and ask me the same questions that I’ve been asked a million times, I try and do it with a smile on my face. And, you know, but there is sometimes a limit, when I don’t really have the energy to do it and I try to be polite, you know and hopefully that comes across.

Neil Martin: That’s cool. Carolyn, from Qatar who came to Camp Reboot, I put something on Facebook, saying I was going to be talking to you and she asked the question of do you ever plan to settle down, you know, or do you just intend to keep travelling and kind of encouraging and educating people almost indefinitely?

Joe Cross: I think settling down is a good idea. I think, I think I’ll be doing that. I think, that I’ve been on the road now for 4 years, I’ve probably got another year of this left in me then I would think that in the 2016 year, I would hope that all the hard yards, of all the touring and everything else we’ve built up enough of a brand awareness that I can be smarter about my appearances and, see right now I do everything for free and, you know, it costs me money to do all I’m doing right now. I mean, I’ve got to do travel, I’ve gotta book the theatre, I mean, it’s all free. And, you know, that’s ok but in a couple of years time if I can get the trajectory right and get more content out there and it’s continue to connect, then there are smarter ways of doing it where you don’t have to lug around to so many different places, you can be more central and you can be more planned and then people all come in 1,000 or 2,000 people in one evening and I think it’s about being more efficient in that. Because, obviously this is a start up at the moment and we just see where it takes us but that’s not going to be really sustainable for too much longer in terms of that travel schedule.

Neil Martin: No, that’s cool and it makes sense to me. I mean, I’ve travelled quite a lot for work and stuff as well, it gets to be a, whilst it’s exciting to see all though places, it becomes a bit of a bind doesn’t it, after a while with just being away from your friends and family and everything else.

Joe Cross: Yeah, and it’s, look being in the place is fine, it’s the actually the getting in and out that’s the problem, its the traffic, the waiting at the airports, the security, its the delays, its the getting to the city and the hotel where you have to wait 3 hours before you can debunk and get organised. Its the catching up on the emails late at night because you haven’t been connected and you’ve got calls you’re always doing and  it’s everything else that goes with the added demands of moving from one location to another.

Pin It on Pinterest