When Eve Armitage graduated with a degree in Fashion Design in 2011 the years of studying, late night takeaways and coffee addiction had taken their toll. Eve felt over worked and exhausted, then a seven day juice cleanse changed everything, giving her “unbounded energy, enhanced mental clarity as well as losing the weight gained throughout university.”
Earlier this year, Eve traded in her sewing machine and mannequin and launched Wales’ first juice detox company, Fresh Start Juice, with a focus on juice cleansing for health (with weight loss, glowing skin, and bright eyes as just some of the side effects).
Neil Martin: When did you first start juicing and how did you first learn about the idea?
Eve Armitage: I first started juicing around 5 years ago. I was studying at university but back at my parents house during the summer. It was because of my mother that I was introduced to juicing. She had tried every diet going, like most people, but juicing was the only one that I saw stick. I first thought the juicer would end up at the back of the cupboard next to the bread maker. But this wasn’t a phase!
I started juicing because of my mother. She had been telling me about Jason Vale and she was eager to try the 7lbs in 7 days, so I wanted to support her as much as possible.
I didn’t have any major health or weight issues but the thought of losing half a stone did encourage me to join her. I was also learning about the other benefits such as energy and better skin, which was another factor.
Neil Martin: Did you follow a specific program, if so which one?
Eve Armitage: The first juice cleanse I ever did was the 7lbs in 7 days. I hadn’t had many juices and went straight in at the deep end without knowing what to expect. I hadn’t really done that much research, I must admit.
“late nights and student alcohol prices… I gained a bit of weight”
Neil Martin: Was weight loss one of the reason you started juicing? If so, what other diets had you tried and how successful were they?
Eve Armitage: I had never had an issue with weight until I moved out and went to university. I had been a vegan for 4 years but fell off the wagon in my second year of studies.
This combined with late nights and student alcohol prices, I had gained a bit of weight and wasn’t too thrilled about it.
I did try the odd diet.. One ridiculous thing I tried along with my house mate was the Tony Ferguson Diet which was just powdered soups and shakes. It wasn’t to my liking and we didn’t last the week!
Neil Martin: Since juicing, how much weight have you lost?
Eve Armitage: My first juice cleanse was really inspiring… A very hard 7 days but I learnt a lot from that experience. I lost about 9 pounds and carried on with healthy eating and juicing.
All together I have lost about a stone and half but I didn’t have loads to lose but rather wanted a way to maintain a healthy weight. I regularly cleanse now if I have had a week of over indulging. I tend to detox for 3 of 5 days.
“Juicing makes me feel clearer, more optimistic and rejuvenated”
Neil Martin: What have you found to be the biggest changes / benefits you’ve experienced since you started juicing?
Eve Armitage: There have been many benefits. Juicing makes me feel clearer, more optimistic and rejuvenated on the inside, as well as radiant and lean on the outside!
Neil Martin: How has juicing changed your life?
Eve Armitage: Since the first cleanse I decided to further my knowledge in juicing which has led me to start my own company.
I now sell juice cleanses all over the UK. It seems crazy how much it has changed my life and I am so happy to have found juicing when I did.
Setting up Fresh Start and spreading the juice message is very fulfilling.
Neil Martin: What has been your biggest juicing mistake and why?
Eve Armitage: I would say not discovering juicing sooner, and that time I threw all my leftovers from the fridge into one juice. That was unpleasant!
Neil Martin: Any juicing tips you have picked up along the way?
Eve Armitage: I usually juice everything, the apple core, the leaves, everything. But my one tip is to peel carrots, I don’t know why but it seems to improve the quality of the juice and looks more appetising.
The same goes for beetroot, many don’t enjoy the earthy taste however once peeled and mixed within a sweet juice with hints of lemon and ginger it is delicious.
Neil Martin: What resources (books, websites, movies, etc) have helped you on your journey and why?
Eve Armitage: I love to watch all the health documentaries! Netflix has definitely paid off.
I usually recommend the following documentaries to people yet to discover juicing as I find they are clear and easy to understand and usually quite shocking! 1. Fat, Sick and Nearly Dead 2. Hungry for Change 3. Forks Over Knives 4. Superjuice Me! and many more.
I also find the groups in Facebook extremely helpful. I am a member of a few but mainly the Inspired By Jason Vale group is great! With over 3000 members you can post anything and your always welcomed with positive and helpful responses from like minded people.
“There are truly no limits to what you can achieve”
Neil Martin: Which do you think is more essential to health and wellbeing, exercise or diet and nutrition?
Eve Armitage: I believe a well balanced lifestyle is essential. For me, I have a balanced diet and exercise regularly. There are truly no limits to what you can achieve on your journey through life, as long as it’s aided by a healthy, nurtured body that functions at its optimal level.
Neil Martin: How much and what kinds of exercise do you regularly do?
Eve Armitage: I try to exercise as much as possible around preparing juice orders, I go to 2 yoga classes a week but regularly do a bit at home also.
The main thing I do at the gym is weights and a little cardio to try and feel as toned as possible. I would love to fit more in but running your own company can get a little hectic at times.
Neil Martin: What do you eat / drink on a typical day?
Eve Armitage: When I wake I will have a pint of water and sometimes a herbal tea also. Water is so important, I know everyone says it but that’s one thing that I really noticed made a big difference to me with weight loss! Drink up!
– For breakfast I will tend to have porridge or avocado on toast although I try and stay away from bread as much as possible.
– Lunch time sometimes I just have a juice or a smoothie, if I’m a bit more peckish that usual I’ll have some nuts, fruit or a rice cake. As I tend to be juicing all day I just drink juice on the go.
– For tea I usually make something vegan from scratch with lots of fresh organic ingredients. I really enjoy cooking and like to experiment and try different things. Quinoa and sweet potato chilli with homemade guacamole is a favourite. I make a lot of butternut squash soup and lately as the weather has been getting colder I have been enjoying lentil and vegetable broth.
Neil Martin: Is your diet completely vegetarian / vegan?
Eve Armitage: My diet is completely vegan. I love finding new products, companies and restaurants that cater for vegans, it makes you appreciate food a lot more I think, and from the time I first went vegan about 7 years ago it has become more known. For a long time many people didn’t even know what I was talking about, now people are a lot more aware of health, vegetarianism and vegan lifestyles.
“if it’s energy I’m after I’d rather a shot of wheatgrass”
Neil Martin: What are your thoughts on caffeine and alcohol?
Eve Armitage: I don’t have near as much as I did before discovering juicing. Health and wellbeing have become very important to me, however for a special occasion I will have a glass of bubbly.
I don’t drink excessively and have never been one to casually drink with a meal so alcohol has been easy for me to avoid.
I have the odd cup of coffee but if it’s energy I’m after I’d rather a shot of wheatgrass. For anyone else I guess it’s okay in moderation as we are surrounded by these things it can be difficult for some. Don’t beat your self up and do your best.
Neil Martin: What advice would you give someone who is thinking about adding juicing to their life?
Eve Armitage: Go for it! Don’t think of it as a diet but more of a lifestyle change. Ease your way into it, add in the good things and remove the bad, there is so much information and guidance out there… just get on the internet and you’ll never look back!
Neil Martin: If you were stuck on a desert island with a working juicer and blender and an unlimited supply of just 6 ingredients, what would those ingredients be?
Eve Armitage: Hmm well I love Banana! Avocado, cucumber, apples, kale and pineapple….. Sounds like an odd combo but those are a few of my fave smoothie and juice ingredients. Maybe not all at once though!
Subscribe To Natural Juice Junkie
Want the latest information and exclusive offers and recipes?