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Would you let your kids sit down and eat 44 teaspoons of sugar? Well, if you get them a Coke at the cinema they might be drinking them a Coca-Cola executive has confirmed.

At my recent retreat we’ve been having quite a few discussions about processed sugars hiding in our foods. Now, I don’t think it is a surprise to anyone that a Coke has sugar in it, but the volume of sugar might be a bit of a shock.

According to the National Health Service (NHS) added sugars shouldn’t make up more than 5% of the energy (calorie intake) you get from food and drink each day.

For those aged 11 and over this is about 30g of sugar a day – approximately 7.5 teaspoons.

Yet an extra large Coca-Cola in cinemas can have a staggering 44 teaspoons of sugar. Almost 6 days of sugar at the NHS recommend maximum.

Speaking on Newsnight in 2013, Coca-Cola executive James Quincey (now President and Chief Operating Officer of Coke) admitted that a can of Coke has “unnecessary” amounts of sugar and “things need to change” to reduce serving sizes.

He added that Coca-Cola was “working hard” to inform customers about the calorie and sugar content of its products, but he conceded consumers probably had no idea what they were drinking when they ordered a large serving at the movies.

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