Weight loss is as simple as taking less bites according to new research published in Advances in Obesity, Weight Management & Control. When will these people wake up to the fact that WHAT you eat is more important than HOW MUCH you eat.

Here is the crazy thing. The research article states:

‘Counting and tracking calories is a principle found at the core of many weight loss programs. However, this method has been criticized for placing less value on food quality than on quantity.’

That’s right. In their own introduction the researcher criticise calorie counting for focusing on the amount of food consumed rather than the quality of the food; Yet, they subsequently research the effect of taking 20% less bites rather than understanding the impact of food choice.

Which is healthier, 10 bites of donut or 10 bites of broccoli?

It doesn’t take a genius to work out that what you eat is as important (if not more important) than how much you eat.

Lead study author Josh West said that the study had served to confirm what they already knew: “consuming less food makes a difference”. His co-authors, Ben Crookston and Cougar Hall, said that overweight people should be more focused on ‘quantitative’ aspects of food – and less on ‘qualitative’.

Yes, you read correctly. The researchers believe how much you eat is more important than what you eat. Using this logic it is better to eat a small plate of donuts than a big plate of broccoli.


I think we all instinctively know how crazy that idea is. I appreciate the researchers might not suggest such an example, but this is the kind of thing that approach condones.

As for the idea of counting your bites, is that really a sustainable way to eat? Are parents of overweight kids going to watch them eat, count their bites and then snatch their food away when they reach the bite limit?

The answer is real food; a diet rich in plant based whole foods. Only when we eat as nature intended, will we be as nature intended.


Only when we eat as nature intended, will we be as nature intended



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