It is October 2015 and I am about to walk on stage an exclusive event in central London. I’ve been invited to speak to some leading lights in the health and wellness industry about how I built my Natural Juice Junkie brand.

I wait in nervous anticipation, not because I’m afraid to speak, but because I’m unsure how the audience will react to what I am about to say.

“A few people have told me that my views on brand building are crap. They are correct so please go ahead and write the word crap down the lefthand side of your notebooks, C R A P and I will explain what it means…”

I was reflecting on this recently and realised that the words I used not only relate to marketing or branding but also to our day to day lives.

The 4 keys to happiness are C.R.A.P.


One of the most important things in modern marketing is the content that a brand creates. One of the keys to happiness is the content you consume.

There are 2 words in the English language that are spelt C O N T E N T.

One of the words means ‘the things that are held or included in something’, such as the information made available by a website or other electronic medium. This is the content that we both create and consume.

The other word, content, means ‘in a state of peaceful happiness’.

The 2 words are connected by more than just their spelling.

Every piece of content you consume has the potential to influence your mood. Have you ever listened to a piece of music, watched a film or a read a book that uplifted you? Alternatively you may have watched, read or listened to something that dragged you down and left you deflated and depressed.

The content of your day makes a significant impact on how much happiness you experience. Be selective about what you experience and how you choose to react.


Business is all about relationships and once again, so is life.

As human beings we all have a primal need for connection with other people. Just as the content of your days can affect your emotional state, so can the people you spend time with.

When it comes to relationships, you are significantly influenced — whether you like it or not — by the people you are closest to.

Motivational speaker Jim Rohn famously said that we are the average of the five people we spend the most time with.

Even physical factors such as obesity are impacted by the people you spend time with, according to research published in the New England Journal of Medicine in 2007

“You are only as successful as those you frequently associate with,” writes author Thomas C. Corley in his book, Change Your Habits, Change Your Life.

After researching the daily habits of wealthy people for five years, Corley writes about how rich people are always on the lookout for individuals who are goal-oriented, optimistic, enthusiastic, and who have an overall positive mental outlook.

Eighty-six percent of the rich people in his study made a habit out of associating with other success-minded individuals. On the flip side, “they also make a point to limit their exposure to toxic, negative people,” he explains.

Put in really simple terms, if you want to experience greater happiness then surround yourself with happy people.


Successful brands are authentic and true to their word. Similarly, happy people don’t need to pretend to be anyone else.

There was a time in my life when I was trying so hard to fit in, that I would find myself pretending to be someone I’m not. Maybe you’ve experienced this in the early part of a relationship where either you or your partner failed to be completely honest with your feelings or beliefs – often through fear of rejection.

I’m certain that feeling the need to wear a mask (and have different masks for different occasions) was a key contributor in the mental illness and depression I suffered for over 10 years.

Since I learned to accept myself and show up as who I truly am, my happiness levels have skyrocketed.

Self-acceptance is one of the greatest gifts you can ever give yourself. How can you be happy in life until you are happy to be you.


“The only place that success comes before work is in the dictionary”

There is some controversy about where that quote originates from, but I first heard on the Lenny Henry Show when I was about 12 years old and it has stuck with me ever since.

Creating any kind of success takes time and effort, whether building a brand or finding your happiness.

Perseverance = Patience x Persistence

You have to be prepared to put in the work AND you have to allow the time it takes for results to come.

If you want to grow a flower you start by planting a seed (work). You then need to tend the soil and water it (more work). You need to keep repeating this and only if you are persistent with you effort (work) and patient enough to allow things to develop (time and faith) will the flower grow.

Never give up on the things you care about… and remember to make YOU and your happiness the number one priority.


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